Each year since 1977, ICOM has organised International Museum Day. The objective of International Museum Day (IMD) is to raise awareness about the fact that museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding and cooperation.

It is organised on or around 18 May each year. All around the world, more and more museums participate in International Museum Day. In 2019, more than 37,000 museums participated in the event in about 158 countries and territories.

Each year has a specific theme. For 2024, it is: Museums for Education and Research. SAMA is a supporter of International Museum Day and encourages all members to celebrate this special day.