The South African Museums Association

The South African Museums Association is a non-profit professional association which aims to promote museums, museology and the museum profession in South Africa. It strives to protect, manage and create awareness of the cultural and natural heritage of all South Africans.

SAMA endeavours to:

Develop museum resources for the enrichment and education of the general public
Develop the capacity and effectiveness of the museum profession in South Africa
Develop ethical and sustainable museum and heritage practices in South Africa
Address critical issues relating to the museum and heritage sector in South Africa

The main goals of SAMA are:

Promote the creation and dissemination of knowledge in the field of museology
Further develop training, skills and museum expertise
Increase the effectiveness and efficiency of museums
Promote the extensive use of museums
Facilitate communication and co-operation between members of the Association
Promote co-operation with bodies with related interests and with public organisations
Promote and safeguard the interests of members of the museum profession
Recognise the inequities of the past and promote parity